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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

When choosing a summer birthday look, I always think about two things, comfort in the heat and a style that feels a little more festive than everyday wear

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Skirt Length: 26 - 27 inches

Its your opportunity to wear something that makes you feel amazing, confident, and ready to celebrate